VideoStorm News
News and ideas from VideoStorm on interactive video advertising.
VASTlint: An Open-Source VAST Validator for Catching Broken Ad Tags Early
VASTlint checks VAST, VMAP and DAAST ad tags against IAB specs, from the browser, the command line or your ad server. Here is what it does and how to use it.
SSAI vs. CSAI: Which Is Better for SIMID Interactive Ads?
Client-side and server-side ad insertion deliver video ads in very different ways. Here is how they compare, and what each means for SIMID interactive ads.
The Value of QR Codes: The Simplest Way to Make Any Screen Interactive
QR codes turn TV ads, billboards, packaging and print into a direct link to the viewer's phone. Here is why they work, and how to use them well.
Why Interactive CTV Advertising Is the Future of TV Ads
TV has moved to streaming, but most TV ads still work like it's 1975. Interactive CTV ads let viewers choose, explore and buy, and give brands real answers.
Why Serving Video Ads for SSAI Is Harder Than It Looks
Server-side ad insertion turns a VAST response into frames in a live stream. Here is what has to happen in between, and how to keep your ads from being skipped.
What Is SIMID? The Standard Behind Modern Interactive Video Ads
SIMID is the IAB Tech Lab standard for interactive video ads. Here is how it works, why it replaced VPAID, and what it means for advertisers and publishers.
Why First-Party Data Is Your Most Valuable Marketing Asset
First-party data comes straight from your customers, with their consent. Here is why it is more accurate, more durable and more useful than data you buy.
The Patents Behind VideoStorm
A guide to the US patents invented by VideoStorm CTO Timothy Ross, from interactive video ad menus to expandable web content, plus two pending applications.